This reporter, like most good Americans, loves a burger
Americans like burgers. Actually, Americans love burgers. And, believe it or not, we?re eating more of them. That was one of the key findings from a new study released by Technomic, a Chicago-based research firm. Nearly half of today?s consumers say they eat a burger at least once a week, compared with 38 percent two years ago. The culprit behind this beefing up of burger consumption, is the prominence of burgers on quick-service value meals, according to Technomic. ?The value menu is certainly a big part of this increase in burger consumption,? Sara Monnette, director of Consumer Research at Technomic, said in a news...Source: http://feeds.bizjournals.com/~r/bizj_cincinnati/~3/RySSSDrL83M/this-reporter-like-most-good.html